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Related: 6 Dating Tips for the Single Entrepreneur Furthermore, Standen and Smith say, as these algorithms are perfected, their hope is that Loveflutter will ultimately serve as the primary platform upon which couples continue to communicate and plan dates.
As the app is free and the company relatively nascent, Standen and Smith concede that they are focusing on growing a user base rather than profits.
The self-billed “Thinking person’s alternative to Tinder” began as a desktop dating site and launched in Apple’s app store earlier this month.
Related: Wingman Businesses Cash in on Men's Dating Dilemmas The thirtysomething friends-turned-business partners came up with the name Loveflutter while knocking back beers at a pub one day in search of a word that might capture the tremulous thrill of a crush.
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(Taking a page from Twitter, each snippet must cap off at 140 characters.) Some of their favorites, Standen and Smith say, have included “I have three kidneys” and “Secretly, I want to be a hand model.” A blurry profile photo beneath each fact only comes into focus once tapped. “We think we struck just the right balance.” Users then swipe up to ‘Pass’ and down to ‘Like.’ As with Tinder, members can only communicate with one another when the feelings are mutual.
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When you factor in the expense of going out, meeting potential sex or relationship partners at bars or other social events, buying drinks or eats, and closing the deal, it’s no surprise a man would want to streamline the dating, mating and relating process to maximize his ROI.
The explosion of the digital dating app market has allowed him to do just that.